Shadow probing

Shadow probing

The art of testing your competitors reactions

As they say, shake the tree and the fruits will fall. A very effective way to plan is to test competitors reactions prior “D” day in order to engineer your moves accordingly. Naturally, the challenge in doing so is twofold. First, one needs to develop the right approach in order to collect the right feedback. Second, the risk of exposure is always prevalent when operations are conducted in-house. When such exposure is happening, the entire effort is compromised. We provide our shadow probing service to prevent these things from happening to our clients. The anonymity and know-how you gain through us are in themselves good reasons to outsource this type of operations.


Inspired partly by the Japanese Keiretsu, UNEX is a Canadian Competitive Intelligence (CI) and Development Firm (IDF). With a full range of intelligence¹, analytics and business development services to facilitate its clients network globally, UNEX is here to assist you in maximizing your commercial options both at a strategic and tactical levels. Whatever market you chose to compete on, we are here to provide a full commercial arsenal at your disposal to maximize your competitive advantage.

From the executive room to the trenches

Our services are designed to assist both strategy and operations. Our strategic services are geared to serve decision makers at the board or executive room while our tactical services are specifically tailored for marketing, sales and business development functions.