Profit Pool Discovery

Profit Pool Analysis & Discovery

Sure, volumes count. But profit is still the name of the game

Rule number one: don’t compete where it costs you, compete where it profits your company. It may sound simple stupid, but we are fascinated to discover how many deciders still don’t apply this concept.

What is profit pool analysis

Profit Pool Analysis is a strategy method designed to help deciders focus on market profitability rather the solely on revenue growth where an organization is actively competing.

The method not only assist deciders in understanding where they should make corrections in their current approach, but also identify new sources of (profitable) opportunities.


Inspired partly by the Japanese Keiretsu, UNEX is a Canadian Competitive Intelligence (CI) and Development Firm (IDF). With a full range of intelligence¹, analytics and business development services to facilitate its clients network globally, UNEX is here to assist you in maximizing your commercial options both at a strategic and tactical levels. Whatever market you chose to compete on, we are here to provide a full commercial arsenal at your disposal to maximize your competitive advantage.

From the executive room to the trenches

Our services are designed to assist both strategy and operations. Our strategic services are geared to serve decision makers at the board or executive room while our tactical services are specifically tailored for marketing, sales and business development functions.