Market Reconnaissance

Market Reconnaissance

New market development initiatives represent a serious business decision that should be tested first.

Risk is a fact of life in business. That doesn’t mean organizations should face it unprepared. On the other hand, we understand why many companies shy away from big rewarding opportunities. Many organizations top managers are risk averse, and for good reasons. They lack the basic intelligence requirements to venture into uncharted waters. This is where we fill the gap. Our intelligence network, combined our know-how in collecting field intelligence, as well as our capabilities in advanced analytics will provide a solid foundation for deciders to make an informed decision when it comes to attacking new markets (or refraining from them).



Inspired partly by the Japanese Keiretsu, UNEX is a Canadian Competitive Intelligence (CI) and Development Firm (IDF). With a full range of intelligence¹, analytics and business development services to facilitate its clients network globally, UNEX is here to assist you in maximizing your commercial options both at a strategic and tactical levels. Whatever market you chose to compete on, we are here to provide a full commercial arsenal at your disposal to maximize your competitive advantage.

From the executive room to the trenches

Our services are designed to assist both strategy and operations. Our strategic services are geared to serve decision makers at the board or executive room while our tactical services are specifically tailored for marketing, sales and business development functions.