Management Profiling

Management Profiling

Past behaviors may not tell you everything. But it can tell you a lot in predicting future decisions

Your actions to gain market shares within an industry will invariably rock the boat of your competitors. Therefore, anticipating how your competitors captains will most likely react is invaluable to the efficiency of your strategy and tactical moves. Planning your approach with this insight will reduce considerably your risks and prove to be much more cost efficient in its deployment.

What does management profiling entails?

We all leave traces. Profiling is done through collecting historical information, both structured and unstructured, that is available from public sources (OSINT). This is particularly easy for publicly listed companies. When dealing with privatly owned companies, or for in-depth profiling, we also provide primary source collection initiatives (HUMINT), within legal boundaries, to achieve our results. We then use different analytical methods and framework to draw evidence based conclusions on management behaviors and personality to assist you in making the best strategic and tactical decisions. Some of the frameworks and advanced analytics methods we do use in our profiling services are:


  • Porter 4 Corners
  • Text and semantics analytics
  • Historical decisions
  • Etc.



Inspired partly by the Japanese Keiretsu, UNEX is a Canadian Competitive Intelligence (CI) and Development Firm (IDF). With a full range of intelligence¹, analytics and business development services to facilitate its clients network globally, UNEX is here to assist you in maximizing your commercial options both at a strategic and tactical levels. Whatever market you chose to compete on, we are here to provide a full commercial arsenal at your disposal to maximize your competitive advantage.

From the executive room to the trenches

Our services are designed to assist both strategy and operations. Our strategic services are geared to serve decision makers at the board or executive room while our tactical services are specifically tailored for marketing, sales and business development functions.