Trade Show Intelligence

Trade show intelligence (Event Intelligence)

Your window of opportunity to collect invaluable information about your competitive environment & competitors.

A well planned and executed intelligence campaign during a conference or a trade show is a unique window of opportunity to collect strategic and tactical information about your competitive landscape. Industry events are unique in the sense that they bring along the right climate to elicit information and by their nature bring many players together in a specific point in time. This is what we call a great window of opportunity!

Collecting intelligence about the competitive landscape comes with unique challenges

Make no mistake. Preparing a Trade Show or Conference intelligence collection campaign comes with many challenges, one being the risk of exposure. Equally important is the initial reason why your company sends employees to those events. Intelligence collection is an art and requires a great deal or organizing and concentration to ensure a successful outcome. This is why we recommend our clients to outsource this activity. It is money well spent.



Inspired partly by the Japanese Keiretsu, UNEX is a Canadian Competitive Intelligence (CI) and Development Firm (IDF). With a full range of intelligence¹, analytics and business development services to facilitate its clients network globally, UNEX is here to assist you in maximizing your commercial options both at a strategic and tactical levels. Whatever market you chose to compete on, we are here to provide a full commercial arsenal at your disposal to maximize your competitive advantage.

From the executive room to the trenches

Our services are designed to assist both strategy and operations. Our strategic services are geared to serve decision makers at the board or executive room while our tactical services are specifically tailored for marketing, sales and business development functions.